With the evolution of technology, the dependence on internet grew. Many people shifted their focus from offline to online for everything. This led to the emergence of new modes of marketing and one of them is digital marketing. Digital marketing has slowly become an integral part of modern business strategy. Could digital marketing replace the traditional marketing methods? Will digital marketing be another short-lived trend that will fade away quickly? We compared digital marketing with traditional marketing methods and came up with 10 reasons why you should embrace digital marketing over traditional marketing.
1. Cost Reduction
When you compare digital marketing with traditional marketing methods, one thing is evident. Digital marketing will cost you much less as compared to traditional marketing. Why is it so? The tools and techniques you use in digital marketing is completely free. Even if you are trying to experiment with paid digital marketing, it will not put a big dent on your marketing budget, as traditional marketing would do. Another advantage of digital advertising is that these ads are visible to audiences for a longer period of time as compared to traditional newspaper ads, which costs you hundreds of dollars and could only last for a day.
2. Increase Revenues
A study conducted by Google and IPSOS Hong Kong finds that companies that are using digital marketing strategies have 2.8 times better revenue growth. Moreover, small and medium sized business using digital marketing techniques will have 3.3 times better chance to expand their business as compared to companies who are using traditional marketing approaches. Google’s Head of SME for Asia-Pacific region, Kevin O Kane termed internet as the “rocket fuel for business growth for small and medium sized businesses.”
3. Equal Opportunities for Everyone
Are you small business who is trying to compete with large-scale enterprises in your industry with traditional marketing methods? If yes, then I have some bad news for you. You don’t stand a chance against industry leaders and they will blow you away with their million dollar marketing budget. Thankfully, you can fight on another front and win and that front is digital marketing. Yes, digital marketing provide equal opportunities to everyone and level the playing field so that small and midsized businesses can compete against their established competitors.
4. Develop a Strong Brand Reputation
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”—Warren Buffet
This quote from Warren Buffet comes into my mind when I read or hear about brand reputation. One small mistake on your part can ruin all your brand-positioning efforts. You can easily develop a strong brand reputation and increase the effectiveness of your branding efforts. All you have to do is to deliver valuable content that solves the problem of your target audience and establish yourself as an authority in the domain. It will reap rewards in terms of long lasting relationships, loyal customers and feeling of trust Latest world news – Businesstomark.com.
5. Unobtrusive Marketing
How annoying is it to see a pathetic advertisement on every television channels? You go out on the long drive just to see the same ad on billboards. Buy a newspaper and the same ad is present there as well. What would your response be about that particular brand? One thing is for sure, it will not be good, In fact, they will never buy from you because you are bombarding them with irrelevant ads. Instead of broadcasting your ad on television or putting it on the billboards for everyone to see, it is much better to give users options to opt in and opt out of your marketing emails and newsletters.
6. Reach Wider Audience
Imagine the cost you will have to bear if you want to reach global audiences through traditional marketing channels. With digital marketing Dubai, the same can be achieved with few clicks and with few pennies. In some cases, you do not even require those few pennies as well. Optimize your content with keywords and increase your exposure. Rank higher on search engines and get your brand in front of global audiences through digital marketing channels that too without spending a dollar.
7. Get Higher Engagement
Another area where digital marketing takes the lead over traditional marketing is higher engagements and better client interactions. While traditional marketing channels are like a one-way traffic where you speak and your customer listens, digital marketing establishes a two-way communication channel where client can share their feedback as well. This not only help you know the problems client are facing but also give you insights into clients behavior, likes and dislikes which will help you to accurately pinpoint areas your audience love.
8. Tailor Made For Mobile
Mobile devices have replaced bulky desktops and laptops as the preferred computing devices. According to statistics, 62% of smart-phone users have made an online purchase with their mobile devices in last 6 months. 80% of shoppers used a smart-phone as their shopping companion as they looked up for product reviews, compared prices or found alternative store locations. The biggest advantage of digital marketing is tailor made for mobile and geared towards mobile audiences but the same cannot be said about traditional marketing methods.
9. Easy To Monitor and Measure
Unlike traditional marketing approaches where tracking which channels produced best results and which channel produced worst result is a tough ask, digital marketing tools makes it extremely easy to track the results of each marketing activity. With built in analytics, generating a report of all your marketing efforts is a matter of few clicks. You can also dig deeper and get insights that you will never get to see when using traditional marketing approaches.
10. Tweak Your Strategy on the Move
With digital marketing, you can easily get real time data that give you a complete picture about your marketing campaign. This helps you to see where you currently stand in conjunction with your marketing goals and where you should be at a given time. As a result, you can easily make changes to your marketing strategy on the fly. This could increase the effectiveness of your marketing campaign substantially and reduce the risk of failures. On the other hand, you will have to wait for your digital marketing campaign to ends to know the outcome with traditional marketing methods. This leaves you more vulnerable as you cannot revoke any mistakes you have made along the way.
Muneeb Qadar is a highly qualified and experienced digital marketer. He currently works for Branex Dubai and always try to experiment to come up with great digital marketing for his customers. He likes to surf through the Internet and study different marketing and strategies. That’s why he has lots of different ideas in his minds and has numerous startups and small businesses.