How does a business make money? Well, it’s rather simple, they sell services or products to their customers at an income. But regardless of how good your service or product is, your business will, for the most part, not make any profit except when your patrons are more than willing to purchase them.
Strictly speaking, if you don’t have customers, then you don’t have any business at all. That simple. But, in some cases, businesses undergo failures or hard times, not only because your patrons don’t want to purchase your goods. It’s because some of them don’t know what you’re selling or don’t even know your services or products existed in the first place.
Indeed, advertising and marketing is a big problem for some businesses. Fortunately, there are simple ways that you can do to make advertising and marketing of your business a lot easier. For a little help, listed below are five ways to attract more customers to your business.
Everybody Loves Free Stuff
Giving away some stuff for free seems off right? But it’s often nevertheless true. Of course, you need to have a steady income stream, not merchandise flowing out. However, keep in mind that people love getting something for free and, thus why not make them delighted?
Take a thorough look at your business. Can you see anything that you can give away for free? You can give free samples of your merchandise, a booklet or a workbook, a food basket, or an add-on service. You can also give them something unique such as photo magnets for which you can order in any online stores like Magnet Me.
Moreover, when it comes to giving some stuff for free, it should have a fair and sensible value to the purchaser that cost you, at the very least, little or nothing to give. Also, make sure to put your company’s website, phone number, and name on it.
If you give some free stuff to your customers, you trigger or initiate the “Law of Reciprocity.” Meaning, when you give something for free, the person you’re giving it to will be subtly duty-bound to repay that act at the next opportunity.
Word-of-mouth is perhaps the oldest form of advertising and marketing utilized by every business. This advertising approach is vital for businesses, whether big or small, as each satisfied customer can drive lots of new ones towards your business. Though it may accompany slower developments than television or radio, it’s still a very effective approach.
Word-of-mouth advertising is one of the most trusted and credible marketing approaches to this date. So, when a consumer is, for the most part, satisfied and happy with your service or product, there’s an instinctive tendency they’ll share their experience with groups of people they trust like their friends, family, neighbors, and colleagues.
Happy customers become your advocates, evangelists, and foot soldiers for your business. They’ll be the one to convince, promote, defend and protect your business outside. Word-of-mouth advertising is very powerful and effective that many of lucrative business depends on this method alone to market and advertise their services and products.
Create Some Noise
The more customer attention, fanfare, media attention you can draw in, the more new consumers you’ll attract. To be able to get much attention, you will need to create some noise or spark in the media industry. The trick here is you need to look like you aren’t trying so hard to get immediate media attention.
Keep in mind that the press extremely dislikes the feeling of being taken advantage of or used. You can try doing some splashy, big, but not that costly kind of thing in your area. Don’t forget to give the media sincere warning to make an excellent story.
Be sure to share the footage on your social media sites such as a Youtube channel so that more and more people will know about you and your business. Yes, running a business can give you stress, but it should not be the reason to neglect trillions of creative, innovative ways to steer more customers, most of them cost little or nothing at all.
Offer Deals and Discounts
Just like giving away some free merchandise, offering deals and discounts works well too for your business. They’re an effective, low-cost, and creative way to draw in more customers or consumers to your business.
Many people see deals and discounts as a significant opportunity to relish a service or a product for a lesser price and save more money. The truth is, deals and discounts influence consumers to get more services or products than what they originally planned.
Offering discounts and deals are a strong and powerful way to advertise your brand as well. By doing this, businesses, whether big or small, can influence millions of potential buyers about your products and services.
Create Your Company’s Website
Well, you’ve read it right. Businesses need to have a website too. Even it only has a single page. We all know how the internet influences our lives today, and how the world became more united than before. With the help of the internet, purchasing products or services has never been this easy.
As such, launching your company’s website can certainly help companies and businesses advertise and market their products or services. Don’t forget to add your company’s contact information such as the email, physical address, and telephone number.
Your company’s website will be like your newspaper or billboard advert. So go and get your business displayed on the internet. It usually costs you little to nothing and will greatly benefit you a lot.
For a business to grow, business owners need to get more customers and keep the ones they already have. Attracting more new customers is hard and difficult, especially those who are afraid to take some risks. Thankfully, there are simple ways that you can do to attract, convert, and keep customers to your business. Read the guide above to know more.