How Freelance Writers Can Keep Clients Happy


When working as a freelance, you get by on the trust and goodwill of your clients. That being the case, it’s in your best interest to prioritize their satisfaction. Unfortunately, fledgling writers who have yet to learn the ropes often make poor decisions when it comes to dealing with clients. Luckily, keeping clients happy doesn’t have to be an uphill battle. A little bit of common courtesy and hard work on your part can go a long way in attracting repeat business. When looking for ways to keep clients coming back, you can’t go wrong with the following pointers.

Stay on Top of Deadlines

Deadlines should be regarded as sacrosanct by all freelance writers. As any longtime writer can confirm, few clients have patience for writers who shrug off deadlines without a second thought. With this in mind, make a point of completing every assignment you receive by the agreed-upon date. If a sudden illness or personal emergency stands to compromise your ability to complete an assignment on time, take care to inform your client ASAP. Depending on the circumstances, the client may be sympathetic to your plight and express a willingness to extend the deadline.

Be Prompt in Sending Out Invoices

Most freelance writers are unable to rely on regular paychecks. In order to collect payment for their services, they need to send invoices to clients. These invoices typically document the number of assignments completed, as well as the amount of hours spent on each job. To maintain an air of professionalism, writers are encouraged to seek out ready-made invoice templates. If you’re currently on the hunt for templates, know that you can create your invoices online at Furthermore, it’s in everyone’s best interest that you submit your invoices in a timely manner – preferably within 24 hours of completing a job. This ensures that your clients will have ample time to review and process them – and that you’ll receive your payments in short order.

Remain Open to Criticism

You’d be hard-pressed to find a freelance writer who doesn’t deal with criticism on a constant basis. The more clients you write for, the more likely you are to encounter criticism. In some cases, client dissatisfaction is the result of miscommunications. Other times, a writer’s particular style simply doesn’t mesh with client expectations. Whatever the reason, it’s imperative that you keep an open mind when dealing with client criticism. Becoming overly defensive or adopting a combative tone in response to criticism won’t do you any favors with patrons. If you’re serious about attracting repeat business, you’ll need to take criticism in stride and be open to revising your work based on client feedback.

Earning your livelihood as a freelance writer can be difficult without a steady stream of regular clients. As such, turning first-time patrons into regular clients should be high atop your list of priorities. In the quest to build up a solid client base, remember to honor deadlines, promptly send out invoices and keep an open mind when it comes to criticism and negative feedback.