Its 2017 and Internet has evolved, and so as the Search Engines. We don’t wait in queue anymore for paying our bills nor do we use Desktops for checking our mails. Then why persist with these bad SEO practices in 2017 that looked fruitful back in 2008 but not anymore.
Check out these bad SEO practices that you mustn’t consider doing in 2017 by RankFrog (Top SEO Company):
1. Link Farming
Once a very popular technique, Link Farming is now rarely being used by SEO Experts after the later updates of Search Engines. It’s a good practice actually to sway away from websites that are sending tons of backlinks to altogether different niche sites.
2. Hidden Text
When we SEO our site we try to optimize every single thing that is on the screen but think of situation when your headline is effective but is missing primary keyword. What will you do? People say it is advisable to put keywords in your headings, in your metas and body text but sometimes it is not possible to put keywords in all the places. Some uses hidden text or CSS to resolve stuff keywords in pages which is definitely a Big NO if you want to see your site on top of serps on consistent basis.
3. Keyword Stuffing
Gone are the days when people used to call themselves SEO Experts by just putting in the keywords everywhere in the pages and getting ranked easily. Now in 2017, Life after Panda has not been as easier for those sorts of experts as Google has gone strict for websites caught in keyword stuffing.
4. Content Plagiarism
You must have heard people saying “Content is the King”. True and it will always be. But plagiarized content will never get you the rankings. Search Engines are smart and quick to decipher that your content is copied from some other good site. Saying so, it can still be possible that unintentionally your content matches with someone else’s blog.
Use this tool to remove the duplicacy (if there is any).
Cloaking was one of the black-hat tricks people used before the rise of Pandas and Penguins. But if you’re still using it in 2017 then you’re certainly raising Red Flags to Google. Search Engine crawlers have grown in ability to identify and penalize the black practitioners.
6. Page Baiting
Few say people change when they become famous which is not good. Similarly, changing complete content of a page after it gets indexed is also not good. You can add value to the article post indexing but changing a home improvement article into a real estate listing is not a good idea.
Wrong example maybe, but not a good practice surely.
Like every other thing in the world SEO has evolved. Things which worked in the past might not work in the future. Google has evolved to serve users better. The approach that caters to the need of the users will benefit more in times to come. The question is not about how to get the website ranked on the first page of Google. It’s more about how to engage people with top-notch content which the best ranked websites are doing.