MBA or Masters of Business Administration is a post-graduate program that provides the students with conceptual, theoretical and practical training in various aspects of business such as accounts, economics, finance, marketing and so on. However, if the student has the aim to pursue one specific area of management, a specialized MBA can also be pursued. Many reputed B-schools in the country, including the best Management College in India offer various specialized management programs that are domain specific and aim at providing in-depth knowledge and skill sets on that particular subject.
If you have the desire to step in to the world of business as a skilled professional and want to stand out from the crowed in terms of communicating with the clients, then you can opt for MBA specialization in Marketing. Marketing professionals primarily communicate with the customers and clients and include responsibilities like brand management, market research, advertising and sales which is a different function in itself. Some of the popular job profiles for MBA in marketing professionals are discussed below that will help you understand the subject better.
The primary function of these professionals is to increase market share and prepare strategies for advertising and promoting the product or service, after proper market research and analysis. Brand mangers basically start with the basics like segmentation of the clients that makes it easier to target the market which they plan to cater. In addition to that, they are responsible for creating a brand identity for the product or service.
Advertising would appeal to people who are creative and enjoy working in a chaotic environment with little structure. It is in this area; executive managers play an important role and are responsible for acquiring and managing accounts. They act as a liaison between the clients and the creative team in the company. They take important decision like briefing the creative team, execution of campaigns and taking initiative for advertising budget.
Business Development Manager
These professionals work to improve an organization’s market position and achieve financial growth. They define company’s long-term strategic goals, build key customer relationships, identify business opportunities and maintain extensive knowledge of the current market conditions. Apart from that, they work with the internal team, marketing staff and other managers to increase sales opportunities and thereby maximize revenue for the firm.
Marketing Analytics work on the processes and technologies that enable marketers to evaluate the success for their marketing initiatives by measuring performances of various teams. Also, they gather data from across the marketing channels and consolidate it into a common marketing view.
As a whole, it can be said that MBA in Marketing is the future of various industry success. Hence, pursuing this specialized subject is a good investment of time and money, and the knowledge and skill sets acquired will definitely help you to bag the opportunities offered by the industry.